Good-Win Racing, located in Chula Vista, California, is a performance enhancement house for all things Mazda (and others), selling parts for all Miata MX-5s. The owner Brian Goodwin, owns a MSM which is used as a development car for various products offered to their customers. This Lava Orange model (Build # 966) is affectionally referred to as Speedy McSpeedface.
This highly modified beast utilizes a number of in house parts to increase performance. (A list of parts used on the car is available on their website here
This car was featured on Wheeler Dealers this past season in their "A Lotta Miata" episode when Brian took Mike Brewer out for a little autocross action to demonstrate the type of performance modifications one can make to the MSM.